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Saturday, March 29, 2008
Sexual Cues on Decision Making -vww

I recently read about a certain research that shows that sexual cues can cause men to accept lousy deals. You can find the paper and related articles here.

Basically, the researchers set up a game that goes like this. Two men have to agree on how to split a sum of money. If they cannot come to an agreement, both guys get nothing. Usually, the split is close to 50:50. But when the participants are shown pictures of sexy women and lingerie, they are more likely to accept an unfair offer, perhaps even a 10:90 split.

Actually, this makes me wonder if there is some evolutionary advantage in this phenomenon. It could be Nature's way of making men accept a lousy partner. Men who were more rational about choosing their mate probably got kicked out by natural selection.

-- permalink --
Yiheng made
11:17 AM


maybe thats the reason why some businesses are agreed over alcohol and women at KTV lounges.
By Anonymous Weng Yi, at 4:48 PM  

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